哈格服饰有限公司宣布其非常成功的LK Life卡其品牌一周年纪念。哈格尔的首席执行官迈克尔·斯蒂特(Michael Stitt)说:“随着LK Life卡其裤系列的推出,我们的目标是通过符合年轻消费者生活方式的新产品来吸引他们,同时还能带来环保的额外好处。”“我们不仅得到了他的关注,还在他的衣橱中占据了更大的份额,这反映了我们在这个品牌中正在经历的显著增长趋势。”
Designed to change the way men buy khakis, the LK Life Khaki collection features an array of fits including slim, relaxed and straight that were designed for multiple wearing occasions. Men have shown that they appreciate how LK Life Khakis pants can take them from work to a barbeque, a wedding, or even a job interview. The LK Life Khaki line is available in more than 4,000 locations including leading department stores in the U.S., Canada and Mexico, as well as online.
“Our work with the LK Life Khaki brand is an exciting opportunity to educate the consumer that plastic bottles don't belong in landfills; they can be recycled into products like casual clothes, performance apparel, socks and even car interiors,” said Roger Berrier, president and COO for Unifi, the makers of Repreve.
As eco-concerns arise, companies like Haggar and Unifi are realizing their need to analyze and reduce their environmental footprint. Haggar's use of Repreve recycled fibers in the LK Life Khaki collection demonstrates a commitment to the environment.
"We want to develop and sell products that sustain our natural resources and the environment; not because we have to, but because it is the right thing to do,” said Nancy Dowling, VP of Merchandising and Design for Haggar. “Even in a recovering economy, we are fortunate to be able to attract new customers with fresh product ideas that in this case have a direct impact on the environment. Not many brands can say that today."
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