“Coalatree is about creating eco-minded apparel and gear for people who love the outdoors, and with its natural zinc and permanent protection, Acteev is a perfect complement for our brand. We’re proud that the new Suray Sun Shirt not only protects the wearer from the sun but also stays fresh by fighting off odours. That means you can do more and wash less,” Coalatree founder, Jacob Charlie Bessey said in a statement.

“We are so proud to partner with Coalatree for the creation of the first activewear garment made with Acteev. Since we met at the Outdoor Retailer Summer Show last year, they have operated with top speed and agility while never compromising on quality. I'm confident that with this new relationship, there's even more to come,” Nikki Huffman, Acteev’s business development leader for textiles said.

Fibre2Fashion News Desk (GK)